Kwabaningi abancane‑to‑abathengi abaphakathi baphesheya kwezilwandle, isithiyo esikhulu sokungena emakethe yabakhubazekile kagesi akusikho ukuncintisana komkhiqizo kodwa inani eliphezulu lama-oda amancane (ama-MOQ) abekwa abaphakeli.'Inqubomgomo entsha yoku-oda eguquguqukayo ivumele isitolo sokunakekela umndeni eToronto ukuthi siqalise umugqa omusha wezihlalo zabakhubazekile kagesi onengozi encane kakhulu yempahla ethengiswayo.—ukufeza ukuthengiswa okungu-75%‑ngesilinganiso phakathi nenyanga eyodwa nje.

N***e, umnikazi womphakathi‑Isitolo sokunakekela esiseToronto, besilokhu sifuna ukwethula izihlalo zabakhubazekile zikagesi ukuze zikhonze amakhasimende aso asebekhulile akhula. Kodwa-ke, abakhiqizi abakhulu babehlala bedinga i-oda elincane lamayunithi angu-50, okumelela ukuzibophezela okukhulu kwezezimali kanye nomthwalo wokugcina owawuyingozi kakhulu kumthengisi omncane.

UBaichen wathatha indlela ehlukile. Ngemva kokuhlola uNe'Usayizi wesitolo, iphrofayili yamakhasimende, kanye nesikhundla semakethe, ithimba lenze uhlelo lokunikezela oluguquguqukayo nge-oda lokuqala lamayunithi ayi-8 kuphela. Lokhu kuvumele i-Ne ukuhlola isidingo sendawo ngemali encane kakhulu, ikhombisa amamodeli amaningi e-in‑ukuthengiswa kwesilingo sesitolo.

Imiphumela idlule konke obekulindelwe: phakathi nenyanga eyodwa, kwathengiswa izihlalo zabakhubazekile eziyisithupha kweziyisishiyagalombili. Amakhasimende endawo asabela ngentshiseko emikhiqizweni.'umklamo olula kanye nenduduzo yokuhamba, kanye namayunithi amaningana athengwe ngqo ngabantu asebekhulile kanye nemindeni yabo. Kusukela lapho u-N***e ufake i-oda lesibili kule nyanga, wandisa inani lamayunithi angu-20, futhi uhlela ukwenza izihlalo zabakhubazekile zikagesi zibe yisigaba esiyinhloko esitolo sakhe.

I-Baichen'Inqubomgomo ye-MOQ eguquguqukayo ibhekana ngqo nezidingo zezinkampani ezincane zakwamanye amazwe‑to‑abathengisi abathengisa ngobuningi obuphakathi, amakhemisi omphakathi, kanye nezitolo ezizimele zokunakekelwa. Laba bathengi banamanethiwekhi endawo kanye nokwethenjwa komphakathi kodwa bavame ukukhishwa ezinkambisweni zokunikezwa ezivamile ngenxa yemali encane. Ngendlela eqhubekayo ye"i-oda elincane lesilingo→ukuqinisekiswa kwemakethe→phinda ama-oda,"I-Baichen ivumela amakhasimende amancane e-B2B ukuthi akhule ngengozi encane, ngenkathi futhi ezakhela inethiwekhi yokusabalalisa ehlukile. Le nqubomgomo izoqhubeka nokunikezwa kwabancane nabaphakathi.‑amakhasimende amakhulu emhlabeni jikelele, kanye nesikhuthazo esikhethekile kubathumeli abasha abanokufinyelela kwasendaweni kodwa abangenalo ukuzethemba noma imali yokuthatha isinyathelo sokuqala.

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