Indlela yokushayela yesihlalo sabakhubazekile sikagesi ithinta ngqo ukuphathwa kwaso kanye nokuguquguquka kwendawo. Ukushayela ngamasondo angaphambili kanye nokushayela ngamasondo angemuva kuyizinto ezimbili ezijwayelekile, ngayinye ifanele izindawo ezahlukene zokusetshenziswa kanye nezidingo zomsebenzisi.

Idrayivu Engaphambili: Ilungele Indawo Eyinkimbinkimbi Yangaphandle

Izinhlelo zokushayela ngamasondo angaphambili zisebenzisa inhlanganisela yamasondo amakhulu okushayela ngaphambili namasondo amancane okuqondisa angemuva. Lesi sakhiwo sivumela amasondo asebenza ngamandla ukuthi athinte izithiyo kuqala, okuthuthukisa kakhulu amakhono okuxoxisana ngezithiyo. Ukuhlolwa kubonise ukuthi amamodeli okushayela ngamasondo angaphambili anezinga lempumelelo eliphakeme ngo-25% ekuxoxisaneni ngama-curbs aphezulu ngamasentimitha angu-5 kunamamodeli okushayela ngamasondo angemuva, okwenza afaneleke kakhulu emigwaqweni yamatshe, emithambekeni ethambile, kanye nasezindaweni ezilula zomgwaqo.

Kodwa-ke, imiklamo yokushayela enamasondo angaphambili inemikhawulo: idinga indawo enkulu yokujika lapho ujika, futhi ukulungiswa okuningi kuvame ukudingeka ukuze kuqedwe ukujika ezindaweni ezincane ezingaphansi kwamamitha angu-1.2 ububanzi. Abasebenzisi bangase babhekane nokuthambekela kancane phambili lapho behla emagqumeni, kodwa amamodeli ahlangabezana nezindinganiso zokuphepha zomhlaba wonke ahlonyiswe ngamadivayisi okulwa nokugoqa, okuqinisekisa ukuthi amazinga okuphepha ahlangabezana nezindinganiso zomthetho.

Lolu hlobo lokushayela lufaneleka kakhulu ezimweni ezimbili: okokuqala, indawo ethambekile kanye nemigwaqo engajwayelekile, njengezindawo ezinamagquma zaseNingizimu-mpumalanga ye-Asia noma imigwaqo yamatshe ezindawo zaseYurophu zomlando; kanti okwesibili, izindawo ezinezimo zemigwaqo ezimbi, lapho amakhono ayo amahle okuwela izithiyo ephatha khona ngempumelelo imigodi noma izindlela zokuhamba ngezinyawo ezinganakekelwa kahle.

Ukushayela ngamasondo angemuva: Inketho ekhethwayo yezindawo zasemadolobheni

Izinhlelo zokushayela ngamasondo angemuva, okuyizinto ezisetshenziswa kakhulu emakethe (ezingaphezu kuka-70% wokuthengiswa komhlaba wonke), zisebenzisa idrayivu yamasondo angemuva ehlanganiswe nomklamo wamasondo angaphambili. Inzuzo yazo enkulu isekuzinzeni kokushayela—amasondo okushayela abekwe ngemuva asiza ekunciphiseni ingozi yokushintsha kwesisindo. Izilinganiso zangempela zibonisa ukuthi lapho ujika ngesivinini esifanayo, amamodeli okushayela ngamasondo angemuva abonisa i-engeli yokugoqa engaphansi ngamadigri angu-3-5 kunamamodeli okushayela ngamasondo angaphambili.

Esinye isici esivelele sokushayela ngamasondo angemuva ukuqondisa kwayo okushelelayo. Njengoba amasondo angemuva enikeza amandla kanye nokuqondisa ngamasondo angaphambili, imoto ifinyelela irediyasi yokujika eqinile ezindaweni zangaphakathi, njengaphakathi kwamashalofu ezitolo ezinkulu kanye nasezindlini zezibhedlela. Kodwa-ke, qaphela ukuthi amasondo angemuva angase ashelele kancane eceleni lapho ejika kakhulu ezindaweni ezishelelayo, ngakho-ke kunconywa ukukhetha imodeli efakwe uhlelo lokulawula ukuzinza lwe-elekthronikhi.

Izinhlelo zokushayela ngamasondo angemuva zisebenza kabanzi ezindaweni zasemadolobheni ezivame kakhulu, njengemigwaqo ebushelelezi yemiphakathi yasebekhulile yaseYurophu naseMelika kanye nezindawo zangaphakathi njengezindawo zokuthutha zomphakathi zansuku zonke. Kubasebenzisi bezokuthutha zomphakathi nsuku zonke, isici sokushayela ngamasondo angemuva senza ama-lifti angena naphumayo abe lula futhi abushelelezi.